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SOYUNG_fashion week_pop up store.html
Set design for SOYUNG. Inspired by the core concept Nothing Lasts Forever, the set explores transformation as a tension between release and renewal. Like the Second Skin dress dissolving to reveal what lies beneath, the space becomes a stage for metamorphosis. A reflective black floor evokes water and skin, heightening sensations of fluidity and impermanence, while brutalist lines meet futuristic materials to form a raw yet poetic environment that mirrors the collection’s narrative: shedding, dissolving, and reemerging in new forms. The atmosphere sets the tone for Act I, where transformation unfolds simultaneously on the body and within the space.






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